- "A nerdy-looking kid sat at the counter [in Lou's Cafe], eating Rice Krispies and reading a comic book. He did not look up as Marty entered."
- —From Back to the Future by George Gipe (quote, page 86)
Rice Krispies was a breakfast cereal manufactured by Kellogg's.
Behind the scenes
- In an act of product placement during Back to the Future, a box of another cereal product within the Kellogg's Rice Krispies range, Cocoa Krispies, was present in the McFly family kitchen in 1985.