- Buck: "Take a gander at them moccasins. What kind of skins is them?"
- Stubble: "What's that writing mean … 'Nee-kay' … what is that, some sort of Injun talk or something?"
- — Buford's gang mock 'Clint's' shoes
Marty McFly wore white Nike Bruin sneakers with a red "swoosh" symbol on them in 1985, and usually wore them until he could change to shoes that were appropriate for the time period. Emmett Brown wore a pair of brown Nike Vandal high-top shoes while at Twin Pines Mall on October 26, 1985.
Since Nike shoes did not exist in 1955, and would not be marketed until 1971, Marty wore a pair of Converse Chuck Taylor All-Star sneakers while in that time period. In 1885, however, Marty ended up wearing his Nikes after throwing his cowboy boots away in order to distract a bear, causing Buford's gang to notice what they thought was strange writing on them — during which Stubble was heard to pronounce the name as "Nee-kay".
By 2015, Nike was manufacturing power-lacing shoes known as the Nike MAG, which were worn by Marty Jr. and Marty Sr. when he had to pose as his future son. Doc produced these, along with a color-shifting lenticular baseball cap and an auto-adjusting and auto-drying jacket, from a large futuristic Nike Footwear bag he carried aboard the DeLorean time machine.
Behind the scenes
- Although Nike shoes figured heavily in product placement in all three films, Converse shoes got equal time in the first film.
- Although manufacturers' names were removed from much of Marty's clothing ever since the first film, Buford's gang would have actually seen the word Nike on the tongue of each shoe. The brand name is barely visible at 16:34 on the DVD, as Doc speaks about fresh batteries for the walkie-talkies prior to Marty's departure from 1955. Marty's jeans cover the top of the shoes as he walks down the train tracks.
- Though an 1885 reader might have mentally pronounced "Nike" to rhyme with "like", "Nee-kay" would be the Spanish pronunciation, as well as a product placement mention for a viewer who didn't recognize the brand of Marty's shoes.
- In the fourth draft and the novelization, and perhaps in scenes filmed with Eric Stoltz, Marty wore green Nike shoes, which were as out of place in 1955 as his down vest ("life preserver") would be on film.
- Back to the Future (uncredited)
- Back to the Future Part II (Nike swoosh)
- Back to the Future Part III ("Nee-kay")