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- "In front of his [Marty's] house was a sign that read MODEL HOME... pennants flapped limply in the soft night breeze... and next to the building was a large sign with an artist's rendering of an idyllic home nestled between magnificent oak trees with a typical American family of four standing next to a Cadillac... A very old shiny Cadillac... Below the picture, in huge block letters, was the promise of a dream fulfilled: LIVE IN THE HOME OF TOMORROW... TODAY! LYON ESTATES. SCHEDULED COMPLETION, THIS WINTER."
- —From Back to the Future by George Gipe (quote, page 76)
Live in the home of tomorrow... today! was a tagline used on a pennant-decorated billboard in 1955 to advertise the new housing development of Lyon Estates, where the McFly family would live thirty years later.
Behind the scenes
- In the novelization, the picture on the billboard has a different description to that which appeared on-screen (see Quote).