Live in the home of tomorrow ... today!

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The billboard advertising Lyon Estates.

"In front of his [Marty's] house was a sign that read MODEL HOME... pennants flapped limply in the soft night breeze... and next to the building was a large sign with an artist's rendering of an idyllic home nestled between magnificent oak trees with a typical American family of four standing next to a Cadillac... A very old shiny Cadillac... Below the picture, in huge block letters, was the promise of a dream fulfilled: LIVE IN THE HOME OF TOMORROW... TODAY! LYON ESTATES. SCHEDULED COMPLETION, THIS WINTER."
—From Back to the Future by George Gipe (quote, page 76)

Live in the home of tomorrow... today! was a tagline used on a pennant-decorated billboard in 1955 to advertise the new housing development of Lyon Estates, where the McFly family would live thirty years later.

Behind the scenes

  • In the novelization, the picture on the billboard has a different description to that which appeared on-screen (see Quote).


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